
INTRODUCING SUNSET ORANGE
RACING SPORT – SUNSET ORANGE EDITIONWe’re proud to introduce the latest addition to our Racing Sport collection: the Sunset Orange Edition, a vivid expression of motion, attitude, and modern design. Built for Apple Watch Series 10 and Ultra 1 & 2 in 46 and 49 mm, this drop brings new energy to one of our most iconic silhouettes. ENGINEERED TO...
INTRODUCING SUNSET ORANGE

INTRODUCING THE FULL-GRAIN LEATHER COLLECTION
THE FULL-GRAIN LEATHER COLLECTION HAS ARRIVEDOur latest release brings together precision design and elevated materials in one cohesive offering. Introducing the Full-Grain Leather Collection — handcrafted iPhone 16 cases and Apple Watch straps made from premium Italian leather. PREMIUM MATERIALS, PERFECT FITThe Apple Watch straps are tailored for 40mm, 41mm, and 42mm models, designed for a smaller, more elegant fit. Each...
INTRODUCING THE FULL-GRAIN LEATHER COLLECTION

INTRODUCING RSCIII SIERRA BLUE
RACING SPORT CARBON – SIERRA BLUE EDITION We’re proud to unveil the latest evolution of our Racing Sport Carbon collection: the Sierra Blue Edition — a bold expression of speed, precision, and modern luxury. Designed for Apple Watch Ultra 1 & 2 and the 46mm Series 10, this new colorway brings fresh energy to a case already known for its...
INTRODUCING RSCIII SIERRA BLUE

MAGNETIC SHIELD ELEVATED TO EXOTIC HEIGHTS
At Golden Concept, we’ve never seen technology and craftsmanship as separate. From our earliest days, we’ve used exotic materials to transform everyday devices into something far more personal. This launch continues that philosophy—reintroducing genuine alligator and crocodile leather in a new form: the Magnetic Shield. This isn’t our first time working with these rare hides, but it’s our most refined take...
MAGNETIC SHIELD ELEVATED TO EXOTIC HEIGHTS

THE MIAMI COLLECTION
A NEW ERA OF RACING SPORT Experience the Miami Collection, a limited-edition release inspired by the vibrant energy of Miami’s golden hour. This exclusive collection brings together the best of luxury tech accessories and high-performance design, combining a bold new pink color with the sophistication of our signature Racing Sport style. A STATEMENT IN PINK Introducing the latest addition to...
THE MIAMI COLLECTION

RACING SPORT TRANSPARENT
REIMAGINED FOR APPLE WATCH SERIES 10 Golden Concept introduces the latest evolution of the Racing Sport Transparent case, now crafted for the 46mm Apple Watch Series 10. This release refines the signature transparent aesthetic, offering a seamless fusion of cutting-edge design and high-performance craftsmanship. TRANSPARENCY MEETS PRECISION With a sleeker profile tailored for the Series 10, the new Racing Sport...
RACING SPORT TRANSPARENT

GOLDEN CONCEPT CELEBRATES TAIWAN ANNIVERSARY WITH EXCLUSIVE EVENTS
Golden Concept is proud to celebrate its third anniversary in Taiwan, marking a significant milestone in the brand's journey. To commemorate this special occasion, Founder and CEO Puia Shamsossadati traveled to Taiwan to personally engage with local fans, influencers, and industry leaders. The event, filled with exclusive experiences and vibrant celebrations, highlights the brand’s ongoing success and growing presence in...
GOLDEN CONCEPT CELEBRATES TAIWAN ANNIVERSARY WITH EXCLUSIVE EVENTS

INTRODUCING ROCKSTAR & BALLER II
Elevate your eyewear game with Rockstar I, II & III and Baller II - crafted for those who demand presence. Whether you’re drawn to Rockstar’s daring energy or Baller II’s boldness, these premium sunglasses set the tone for confidence and timeless style. Perfect for any occasion, they offer UV protection and cutting-edge design. ROCKSTAR ENERGY THREE WAYSOne bold attitude in...
INTRODUCING ROCKSTAR & BALLER II

Golden Concept opens Flagship store in Maison Luxe, Dubai Mall
Golden Concept is excited to announce the opening of our new store within Maison Luxe at Dubai Mall, marking a significant milestone in our expansion into the Middle East. This exclusive location offers a unique opportunity for our customers to experience our luxury Apple Watch cases, timepieces, and jewelry up close. An Exclusive Destination for Golden Concept EnthusiastsThe new Golden...
Golden Concept opens Flagship store in Maison Luxe, Dubai Mall

INTRODUCING THE NEW RACING SPORT MAGNETIC SHIELD
Golden Concept is excited to unveil the Magnetic Shield Racing Sport Edition - a dynamic new addition to our collection, inspired by our bestselling Racing Sport Watch Case and Apple Watch Straps. Crafted from premium fluoroelastomer, this case is designed for those who value bold aesthetics, superior functionality, and cutting-edge design. RACING RESILIENCE: BUILT FOR PERFORMANCECrafted from premium fluoroelastomer, the...
INTRODUCING THE NEW RACING SPORT MAGNETIC SHIELD

CELEBRATING LUNAR NEW YEAR WITH THE RELEASE OF TWO LIMITED EDITION COLLECTIONS
CELEBRATING THE LUNAR NEW YEAR WITH EXCLUSIVE IPHONE CASES To honor the Lunar New Year and the Year of the Snake, we proudly introduce two limited-edition iPhone 16 cases. These exclusive designs combine luxury, craftsmanship, and the powerful symbolism of the snake, making them the perfect accessories for those who value rarity and refinement. With only 25 pieces available for...
CELEBRATING LUNAR NEW YEAR WITH THE RELEASE OF TWO LIMITED EDITION COLLECTIONS

CARE ADVICE FOR YOUR AUTOMATIC WATCH
General Handling - Avoid dropping or subjecting the watch to strong impacts. The sapphire crystal and stainless steel are durable but can still be damaged under extreme conditions. - Store the watch in its box or a soft pouch when not in use to prevent scratches. Water Resistance (5 ATM) - The watch itself is water-resistant, suitable for light water...