At Golden Concept, we’ve never seen technology and craftsmanship as separate. From our earliest days, we’ve used exotic materials to transform everyday devices into something far more personal. This launch continues that philosophy—reintroducing genuine alligator and crocodile leather in a new form: the Magnetic Shield. This isn’t our first time working with these rare hides, but it’s our most refined take...

A NEW ERA OF RACING SPORT Experience the Miami Collection, a limited-edition release inspired by the vibrant energy of Miami’s golden hour. This exclusive collection brings together the best of luxury tech accessories and high-performance design, combining a bold new pink color with the sophistication of our signature Racing Sport style. A STATEMENT IN PINK Introducing the latest addition to...

REIMAGINED FOR APPLE WATCH SERIES 10 Golden Concept introduces the latest evolution of the Racing Sport Transparent case, now crafted for the 46mm Apple Watch Series 10. This release refines the signature transparent aesthetic, offering a seamless fusion of cutting-edge design and high-performance craftsmanship. TRANSPARENCY MEETS PRECISION With a sleeker profile tailored for the Series 10, the new Racing Sport...

Golden Concept is proud to celebrate its third anniversary in Taiwan, marking a significant milestone in the brand's journey. To commemorate this special occasion, Founder and CEO Puia Shamsossadati traveled to Taiwan to personally engage with local fans, influencers, and industry leaders. The event, filled with exclusive experiences and vibrant celebrations, highlights the brand’s ongoing success and growing presence in...

Elevate your eyewear game with Rockstar I, II & III and Baller II - crafted for those who demand presence. Whether you’re drawn to Rockstar’s daring energy or Baller II’s boldness, these premium sunglasses set the tone for confidence and timeless style. Perfect for any occasion, they offer UV protection and cutting-edge design. ROCKSTAR ENERGY THREE WAYSOne bold attitude in...

Golden Concept is excited to announce the opening of our new store within Maison Luxe at Dubai Mall, marking a significant milestone in our expansion into the Middle East. This exclusive location offers a unique opportunity for our customers to experience our luxury Apple Watch cases, timepieces, and jewelry up close. An Exclusive Destination for Golden Concept EnthusiastsThe new Golden...

Golden Concept is excited to unveil the Magnetic Shield Racing Sport Edition - a dynamic new addition to our collection, inspired by our bestselling Racing Sport Watch Case and Apple Watch Straps. Crafted from premium fluoroelastomer, this case is designed for those who value bold aesthetics, superior functionality, and cutting-edge design. RACING RESILIENCE: BUILT FOR PERFORMANCECrafted from premium fluoroelastomer, the...

CELEBRATING THE LUNAR NEW YEAR WITH EXCLUSIVE IPHONE CASES To honor the Lunar New Year and the Year of the Snake, we proudly introduce two limited-edition iPhone 16 cases. These exclusive designs combine luxury, craftsmanship, and the powerful symbolism of the snake, making them the perfect accessories for those who value rarity and refinement. With only 25 pieces available for...

General Handling - Avoid dropping or subjecting the watch to strong impacts. The sapphire crystal and stainless steel are durable but can still be damaged under extreme conditions.  - Store the watch in its box or a soft pouch when not in use to prevent scratches.  Water Resistance (5 ATM) - The watch itself is water-resistant, suitable for light water...

INTRODUCING OUR NEW ALLIGATOR APPLE WATCH STRAP We are excited to unveil our latest luxury accessory - the Alligator Apple Watch Strap. Made from premium alligator leather, this strap is crafted for those who appreciate superior quality and timeless elegance. Every detail has been carefully considered, from selecting the finest leather to expert craftsmanship. To ensure unmatched quality, we’ve handpicked the...

A NEW CHAPTER BEGINS: WELCOMING OUR MALAYSIA STORE Golden Concept made its grand debut in Malaysia with an exclusive launch party to celebrate the opening of our first store in the country. Held in the heart of Kuala Lumpur, the event brought together style enthusiasts, industry leaders, and our loyal supporters for an unforgettable evening.  A CELEBRATION OF SOPHISTICATION The...

ELEVATE YOUR APPLE WATCH WITH THE NEW ROYAL II INNOVATIVE RESIZING, PERFECT FIT The new Royal II Apple Watch Straps feature a groundbreaking click-to-resize system, allowing you to adjust the strap effortlessly. No tools, no hassle—just a flawless fit in seconds.  REFINED COMFORT AND STYLE With a sleek butterfly clasp and a precision-engineered design, the Royal II offers unmatched comfort...