Revealing a Fresh Vision in Mechanical Horology

Malmö Sweden December 14 2025.
A quiet winter morning in Sweden marks a defining moment for Golden Concept as the brand steps into an entirely new realm of craftsmanship. Known around the world for transforming everyday technology into expressions of individuality, the company now reveals its first collection of fine mechanical timepieces titled The Royal Collection. What began as a childhood fascination has become a fully realized vision shaped by design innovation and a deep respect for traditional artistry.

The story traces back to Puia the founder whose earliest memories include watching his grandfather wind a treasured mechanical watch. The gentle turn of the crown the rhythmic pulse within the case and the sense that time itself lived inside the object sparked a lifelong curiosity. That curiosity grew into a passion that inspired the creation of Golden Concept and its sculptural design language. Every curve every surface and every emotion embedded in the brand’s creations can be traced to those early moments when he realized that a watch is far more than a tool. It is a companion with its own presence and soul.

Golden Concept first established its identity by reimagining modern technology through exclusive apple watch cases that it elevated into personal style statements. This journey refined the brand’s instinct and prepared it for a natural evolution into mechanical watchmaking. Today, the Royal Collection stands as the first expression of this new chapter introducing three automatic models named Royal Sport Royal, Evening and Royal Glace. Each timepiece reflects the brand’s sculpted form refined surfaces and commitment to distinct character.

At the core of every model is a Swiss mechanical movement created with 26 jewels shock protection and smooth timekeeping at 28,800 vibrations per hour. The movement provides a power reserve of forty one hours and reveals its polished bridges gears and jewels through a sapphire exhibition case back. Light travels across these elements with each rotation of the rotor offering a glimpse into the meticulous world of watchmaking. Every piece is individually numbered reinforcing the rarity and exclusivity of the Collection.

The wearing experience has been shaped with equal care. Two signature straps debut with the collection each designed for comfort and longevity. The GC FlexLink™ bracelet crafted from 904L stainless steel allows instant tool free adjustment through a hidden internal mechanism. The GCMotionBand™ made from soft touch high performance fluoroelastomer delivers a custom fit through a simple one time sizing process and features an integrated click in system that allows effortless transitions between straps.

Every watch is presented with a Golden Concept watch winder created as a sculptural home for the timepiece. Transparent panels combined with an architectural form reveal the watch as it rests in gentle orbital motion ensuring the movement remains ready for wear at any moment. Production of The Royal Collection is intentionally limited with select references available only in very small quantities ensuring each watch remains unique and desirable for years to come.

Did You Know
Mechanical watches were once essential navigational tools relied upon for global exploration. Their accuracy determined the success of journeys across oceans and continents. The tradition of crafting precise mechanical movements continues today using principles that date back centuries while embracing contemporary engineering to achieve remarkable consistency and longevity.

Golden Concept enters the world of fine mechanical watchmaking with a purpose to honor tradition through modern expression thoughtful design and an unwavering dedication to craftsmanship. The Royal Collection is now available on goldenconcept.com and through authorized resellers worldwide.