A MASTERPIECE OF CRAFTSMANSHIP AND INNOVATION.

At Golden Concept, we’ve always believed that the art of watchmaking is a delicate balance between tradition and innovation, and with the release of our new Crown Edition, we’re elevating this balance to a new level. This is more than just another watch case—it’s the result of years of dedication to craftsmanship and an unwavering commitment to pushing the boundaries of design.
 
REDEFINING THE CROWN
In our Crown Edition, we’ve embraced the opportunity to rethink one of the most iconic aspects of the Apple Watch: the crown. Traditionally placed at the top right, the crown has always been a functional element, but in our latest design, we’ve gone further. Through precise engineering and technical innovation, we’ve moved the crown to the center of the right side of the watch case. This placement may seem subtle, but it changes the entire aesthetic and user experience.

Our design doesn’t just look different—it works differently too. The technical function we’ve developed ensures that the Apple Watch crown remains fully operational despite the new location on our watch case, offering an experience that is both visually striking and effortlessly functional. It’s a bold move, but one we believe adds a fresh layer of elegance and usability.

 
CERAMIC BEZEL WITH HAND-PAINTED DETAILS
The use of ceramic brings a sleek, modern look, but it’s the intricate details that set it apart. Each bezel is engraved and hand-painted by highly skilled craftsmen, making every piece truly unique. This level of craftsmanship is rare in the world of watch cases, and it’s something we take immense pride in. Every brushstroke and engraved line tells a story of dedication and mastery, ensuring that your Crown Edition watch case is a one-of-a-kind work of art.

 
A DESIGN INSPIRED BY RACING SPORT 
While craftsmanship is at the heart of our design, we’ve also infused a sense of subtle sportiness, drawing inspiration from the world of racing. The sleek lines and dynamic curves of the Crown Edition are reminiscent of luxury sports cars, blending performance with sophistication. It’s a design that exudes quiet confidence—perfect for those who appreciate both power and refinement. The Crown Edition’s balance of sportiness and elegance makes it an ideal addition to any collection, whether you're a seasoned watch enthusiast or someone just beginning to explore the world of high-end watch cases.

The Crown Edition is more than just a watch case - it’s a testament to our relentless pursuit of perfection. It’s for those who appreciate the fine art of craftsmanship and the thrill of innovative design. To discover more about this exceptional piece and to explore the entire collection, we invite you to see the collection here.